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Arts and Audience Development

Arts and Audience Development has responsibility for creating a cohesive artistic vision for the Centre and positioning us as a world-class theatre and arts centre, creating, promoting and presenting the best international, national and local multi-disciplinary arts activity - bringing the best of the world to Wales and showcasing the best of Wales to the world. 

The Arts & Audience Development portfolio is committed to an integrated approach between programming and marketing that places the audience, as well as the arts, at the heart of the organisation.

The portfolio leads the areas of Artistic Programming, Commercial Theatre, Learning & Participation, and Marketing & Communications whilst maximising opportunities to facilitate the work of, and develop collaborative partnerships with the Centre’s resident organisations.