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£6m Immersive Arts project announced

We’re thrilled to be a key partner of the Immersive Arts project, which will allow us to support Wales-based artists to explore the creative potential of immersive technologies.

This will build on our existing work with Bocs, our dedicated XR venue, and our own virtual reality experiences, such as Ripples of Kindness.

The programme will give artists the opportunity to access training, mentoring, specialist facilities and vital funds, with a share of £3.6 million in grant funding available to help Wales-based artists get their ideas off the ground.

We’re delighted to be a partner for a brilliant opportunity that will create space and time to question, engage and expand approaches to storytelling. The intersection between immersive technology and live artistic work is fascinating, and this programme will enable artists, young people and communities to explore these possibilities and tell their stories in the ways they want to.” 

Graeme Farrow, Artistic Director of Wales Millennium Centre

The three-year project will be funded through a £6 million grant from XRtists, an ambitious partnership between the Arts and Humanities Research Council and Arts Council England, Creative Scotland, Arts Council of Northern Ireland and Arts Council of Wales.

‘Immersive technology’ encompasses a wide spectrum, and includes the games engines used to make virtual and augmented reality apps like Beat Saber and Pokémon Go, as well as the motion capture, LED screens and audio magic experienced in Abba Voyage.